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3GSM 2007: Nokia wants to take again the hand on the professional market

By Mylo
Published: February 18, 2007
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Barcelona - mobile Transport, trades applications are today a reality in the market of the companies. The adoption of these solutions is still limited to certain populations but the democratization of the professional mobile advances with great steps. And Nokia hears dominier, also, this market.

Vis-a-vis successes of the Blackberry of RIM and Mobile Windows of Microsoft, the Finnish giant launched his Eseries range intended for the professional market, including solutions “push email” and “business”. The group asserts 2 million compounds of this range sold in 2006. One is still far from the success of the Blackberry for example, but according to analysts', Nokia should in the long term arrive to its ends.

“It seems to us clear that Nokia and its Eseries, and Microsoft and its Windows Mobile, are best placed and will dominate quickly the market of professionelle mobility”, affirms Nick Jones, analyst of Gartner.

For consolidrer his positions, the manufacturer benefits from the living room 3GSM: he presents three new compounds which address three market segments.

On the market of the mobile transport, archi-dominated by RIM, Finnish a new model at keyboard, E61i presents. This “Blackberry like” is characterized by its smoothness and its solutions Intellisync Wireless Email. It is in addition equipped with a camera. Launched at the second quarter, it will be sold around the 400 euros.

Nokia hopes to draw its pin from the play, but the battle with RIM will be hard. Canadian benefits indeed from the success of his Pearl and should announce a new model at the time of the living room…

On the top-of-the-range market, Nokia announces very awaited new Communicator. E90 Premium Mobile Office takes again the design of its prédecceurs. But it loses weight, sees its screen interns to increase and supports from now on the 3G, the HSDPA and Wi-Fi. It is in addition ready for the GPS and the videoconference. It is finally equipped with a camera of 3,2 Mo. This small jewel, intended for the luckiest executives…, will be sold around the 800 euros.

Lastly, Nokia empties the market pro of entry of range with E65, a traditional “slide-up” with the functions business and email. It will cost approximately 400 euros.



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